Our Approach to Crisis Communications

Calibrate Partners & RAS Associates

Calibrate Partners works exclusively with RAS Associates, Public Relations LLC to manage ESG Crisis Communication internally as well as with our clients as needed on behalf of our clients.

With more than 40 years of experience in Public Relations, Marketing and Crisis Communication, RAS has managed hundreds of crisis situations including: major oil spills, chemical spills, product contamination, food-borne illnesses, accident-related workplace deaths and injuries, employee workplace abductions, professional misconduct, product and service boycotts, and dozens of other ESG incidents that place a company or brand’s image in jeopardy.

It’s not a matter of IF a crisis will occur, it’s simply a matter of WHEN. And a crisis has no timeline or schedule. They can (and do) happen at any time – often when you think the timing could not be any worse. With climate change devastation continuing to create daily crises for organizations around the world, the quality of your crisis communications will have a direct impact on your ESG performance.

The key to surviving a crisis is preparation. Naturally, it is impossible to plan for every possible type of crisis, especially for the range of ESG issues your company has committed to addressing. But having a plan to deal with as many variables as possible is your key to success.

Crisis Communication

Crisis Communication refers to protocols, plans, systems, and technologies that enable a company, business or even an individual to communicated effectively with its stakeholders whenever a serious threat presents itself. The threat could be physical (a fire, storm or employee going rogue and damaging infrastructure or product) or it could be reputational (how your company or brand is perceived by the public (boycotts against you for supporting a certain cause, claims of racism against your brand, management team or products, or misleading or confusing product claims such as greenwashing) are just a few of the potential reputational issues you may face.

Calibrate Partners and RAS Associates can help you navigate through all the issues and challenges of ESG Crisis Communication. Together, we can develop a comprehensive ESG Crisis Plan that addresses your hot button material issues, and considers myriad possible hidden issues, all of which will help protect your company and brand.

Fundamentally, the first 24 hours (or less) of a crisis are the “golden hours” for response. You need to be prepared to speak collectively from one voice, provide the media, employees, customers, investors, and all other stakeholders with concise, accurate information, in real time.

Calibrate Partners and RAS Associates are available to provide you with a ESG CrisisCommunication risk assessment. We invite you to connect with us to determine the best approach to protecting your Company, Brand, and Reputation by contacting us.